Zee5 has come up with HiPi Premier League to celebrate the ongoing Indian Premier League in UAE. HiPi is the User Generated Content (UGC) platform for Zee5. This platform has launched an entertaining HiPi Premier League (HPL), enabling fans to take part in one of the biggest sporting spectaculars of 2020.
In a diverse country like India, Cricket acts as a bond for people to come and celebrate together. Zee5’s HiPi helps in improving this experience for fans and help them in enjoying the IPL from their couches in the living room.
HPL went LIVE on 19th September 2020 and has taken content creators by storm, giving them a reason and a platform to celebrate cricket.
The HPL consists of 8 teams that have been formed while keeping in mind the IPL teams and the regions they represent. The teams are Hyderabad Hippers, Mumbai Mastis, Delhi Dhoomers, Rajasthan Rockstars, Punjab Putters, Chennai Swaggers, Bangalore Badshahs, and Kolkata Khiladis. Each of the team is captained by well-known celebrities and renowned influencers, such as Sugandha Mishra, Sanket Bhosle, Gaurav Gera, and Sumier Pasricha.
The HPL Gurus (captains) have started the competition to become the ultimate champions of the league by creating some exciting short videos to entertain and engage with the audience.
In addition, the teams are creating exciting content and engaging through their captains while encouraging more people to join their teams to support their favorite players.
Manish Kalra, Senior VP and Business Head – AVOD, ZEE5, India said, “The launch of HiPi also stemmed from this vision and has delivered the perfect place for India’s finest creators to craft content and attain the fandom status. Cricket being a strong sentiment in India, the launch of the HiPi Premier League (HPL) will provide these crazy fans one more opportunity to express through engaging and fun content. HPL will truly redefine the cricketing experience by enhancing the T20 tournament’s reach through a contribution from the content creators and brands together.”