ZEE5, an Indian multimedia platform, has obtained digital media rights for the Calcutta Football League (CFL), a West Bengal-based football league organised by the Indian Football Association (IFA).
The streaming network aims to capture audiences with a common enthusiasm for football, namely targeting East Bengal and Mohun Bagan followers.
The Calcutta Football League began on June 27 and will continue until September 30, with ZEE5 showcasing 26 clubs divided into two groups for a total of 199 matches. The competition features teams including Mohun Bagan Super Giant (MBSG), East Bengal FC, and Mohammedan Sporting Club.
To appeal to a wide range of consumers, matches will be airing with Bangla and English commentary. ZEE5 will also offer video-on-demand (VOD) programming highlighting the finest goals and crucial moments, allowing fans to catch up easily.
Manish Kalra, Chief Business Officer, ZEE5 India, said, “This partnership not only highlights ZEE5’s commitment to deliver high-quality sports content but also celebrates the rich football culture of Bengal. It exemplifies our dedication to pushing boundaries and ensuring a comprehensive viewing experience for our viewers.”
Anirban Dutta, Secretary, Indian Football Association, said, “We are thrilled that this deal has come to fruition, as it marks the first time the Calcutta Football League will be broadcasted on a major platform like ZEE5. This is a significant step forward for the league and its fans.”
The league was previously covered by regional networks such as Jalsha Movies, News 18 Bangla, Kolkata TV, and Sadhna News, among others.