The Indian company, Zed Black Agarbatti has released a new campaign featuring its brand ambassador, Mahendra Singh Dhoni.
The newly unveiled TVC is an extension of the company’s campaign ‘prarthna hogi sweekar’, which propagates the message that during tough times, prayers become viral.
Oberoi IBC has helmed the campaign and will be facilitated across news channels and GECs.
The former Indian captain has donned the avatar of a Guruji, who is explaining the importance of making prayers viral and spreading positivity. Through this TVC, the brand aims to spread the message of absorbing the right attitude with the help of the Chennai Super Kings (CSK) captain, who has been highly influential among the masses.
On the release of the campaign, Ankit Agrawal, Director, Zed Black, said, “Former Indian captain M S Dhoni is one of the most respected cricketers in world cricket and he remains to be an idol for aspiring cricketers across the globe. The “Prarthna Hogi Sweekar” tagline has helped us penetrate the global agarbatti market profoundly.”
Dhoni stated, “Zed Black brings with it a legacy of 30 years towards nurturing the power of prayers. I truly believe during difficult times, only praying together gives one the strength to face all odds. I am a part of this integrated global campaign that is seeding in a deeper connect of making prayers viral for any selfless cause.”