Zed Black Agarbatti has reinforced its commitment to cricket sponsorship after partnering with the India-Ireland T20I Series 2026 as a silver sponsor, leveraging the bilateral contest to strengthen its international brand visibility and connect with audiences across key global markets.
The two-match series got underway on Friday at the Civil Service Cricket Club in Belfast, where Ireland stunned reigning world champions India with a historic 34-run victory to take a 1-0 lead. With the second and final T20I set to be played at the same venue on June 28, the series continues to provide significant exposure for brands targeting cricket’s growing international audience.
For Zed Black, the association forms part of a broader strategy to expand its presence beyond India by capitalising on cricket’s global reach and appeal among the Indian diaspora. The flagship brand of Mysore Deep Perfumery House (MDPH) currently exports its products to more than 45 countries and has increasingly turned to sports marketing as a vehicle for brand building and consumer engagement.
Commenting on the partnership, Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “Cricket has a unique ability to bring people together, transcending borders, cultures, and generations. We are delighted to partner with the India vs Ireland T20I Series 2026 as a Silver Sponsor and be part of this exciting international series featuring India and Ireland. As a brand built on trust and consistency, we see sports as a powerful medium to engage with consumers and strengthen our connection with audiences across India and global markets.”
The latest agreement further expands Zed Black’s growing sports sponsorship portfolio. The company previously served as the official prayer partner of Delhi Capitals during the 2023 Indian Premier League and has backed several major cricket properties, including the India-South Africa T20I Series, the India-Sri Lanka white-ball series and the Madhya Pradesh League in 2024. Its long-standing association with former India captain MS Dhoni has also played a key role in enhancing brand recognition and consumer trust.
As brands continue to view bilateral international cricket as an effective platform for reaching both domestic and overseas audiences, Zed Black’s latest partnership underscores its long-term ambition to build a stronger global footprint through high-profile sporting properties.
