Zaggle, one of India’s leading spend management and fintech companies, has announced the appointment of U-19 cricketer Ayush Mhatre as its brand ambassador under a strategic five-year partnership.
The association aims to strengthen the company’s appeal among younger audiences and reinforce its position as a modern, innovation-driven fintech brand.
The long-term collaboration is a key element of Zaggle’s broader marketing strategy focused on youth engagement and digital storytelling. Under the partnership, Mhatre will feature in Zaggle’s integrated brand campaigns, digital content, and promotional initiatives designed to build stronger consumer connections across India’s growing financial ecosystem.
Speaking on the announcement, Dr. Raj P Narayanam, Founder and Executive Chairman of Zaggle, said, “We are thrilled to welcome Ayush Mhatre to the Zaggle family. Ayush’s values and persona align with our commitment to innovation, consistency, customer empowerment, and a spirit to challenge the status quo. Together, we look forward to inspiring businesses to adopt smarter financial solutions that enable long-term success.”
Expressing his enthusiasm for the partnership, Ayush Mhatre added, “I’m truly excited to begin this new chapter with Zaggle. It means a lot to have such a forward-thinking brand believing in me at this stage in my career. I feel Zaggle’s innovative and future-focused approach aligns perfectly with the way I see my own journey as a cricketer. I’m excited to build a meaningful relationship with Zaggle as we grow together on this journey.”
Founded in 2011, Zaggle has built a strong presence in spend management, corporate cards, and employee benefits solutions. The company serves more than 3,500 enterprise clients and has issued over 50 million prepaid cards across India.
Mhatre, who represents India at the U-19 level and plays domestic cricket for Mumbai, is also part of Chennai Super Kings setup in the Indian Premier League. His rising prominence in Indian cricket is expected to enhance Zaggle’s brand visibility and connect it with a younger, aspirational audience.
The five-year partnership underscores Zaggle’s vision to bridge performance, innovation, and purpose, values shared by both the brand and its new ambassador, as it continues to empower businesses and individuals through smarter financial technologies.
