The Indian fintech and spend management company, Zaggle, has announced its entry onto the global cricket stage after being named the official sponsor of the Ireland Men’s Cricket Team for the ICC Men’s T20 World Cup 2026.
The partnership marks a key milestone in Zaggle’s international growth journey and represents its first major association with a global ICC event. The ICC Men’s T20 World Cup 2026 is being hosted across India and Sri Lanka, placing brands in front of one of the most widely followed sporting events in the world.
Under the agreement, Zaggle branding will appear on Ireland’s official playing kit throughout the tournament, along with visibility across training apparel and selected digital and broadcast assets linked to the team’s World Cup campaign. The collaboration also includes fan engagement initiatives aimed at building brand recall and strengthening Zaggle’s connection with global cricket audiences.
Commenting on the association, Dr Raj P. Narayanam, Founder & Executive Chairman, Zaggle, said, “We are proud to partner with Team Ireland at the ICC Men’s T20 World Cup 2026. Cricket is a sport that unites people across borders, much like technology connects enterprises across ecosystems. This association reflects Zaggle’s global ambitions and our belief in supporting teams that play with passion, focus and purpose on the world stage.”
Ross McCollum, Interim CEO of Cricket Ireland, added, “We are delighted to welcome Dr Raj, Avinash and the Zaggle team to the Irish cricket family. With cricket being the second-largest sport in the world and with literally millions of people in India watching every match, I am not surprised that the attractiveness of being associated with the Cricket Ireland brand at World Cup time would be well sought after, particularly by a growing Indian company like Zaggle.”
The partnership comes at a time when Ireland continues to strengthen their presence in T20 international cricket, supported by an expanding fan base across Europe and North America. These regions closely align with Zaggle’s overseas market focus as it looks to scale its fintech and spend management solutions beyond India.
On the field, Ireland began their ICC Men’s T20 World Cup 2026 campaign against co-host Sri Lanka, suffering a narrow 20-run defeat. The team faces a challenging group schedule ahead, with matches against Australia, Oman and Zimbabwe, as they look to secure the results needed to progress to the next stage of the tournament.
For Cricket Ireland, the deal adds a global fintech brand to its commercial portfolio at a time when the sport continues to expand beyond traditional markets. For Zaggle, the sponsorship underlines a broader trend of Indian fintech and technology companies leveraging global sporting platforms to build international credibility, visibility and long-term brand equity.
By aligning with Ireland at the ICC Men’s T20 World Cup 2026, Zaggle signals its intent to be part of cricket’s global conversation, using the sport’s reach and cultural resonance to support its next phase of international growth.
