Yuzvendra Chahal teams up with Moj to enhance cricket fever

#MojGullyCricket celebrates the real essence of cricket found in every Indian street and tends to bring all gully cricketers together on a common platform.

India’s number one short video app, Moj has unveiled #MojGullyCricket for cricket fans to commemorate the ongoing Indian Premier League (IPL) season. The campaign illustrates India’s passion and popularity for cricket and seeks to stir up and energise the platform’s cricket fans. 

The Indian leg-spinner, Yuzvendra Chahal has merged with #MojGullyCricket to augment the cricket fever that is currently captivating the country. The nine-week initiative, which started on March 26, has introduced a series of creative cricket filters, exhilarating contests with prizes totalling 10 lakh, and exclusive cricket merchandise personally signed by Chahal.

#MojGullyCricket celebrates the real essence of cricket found in every Indian street and tends to bring all gully cricketers together on a common platform. Sports fans can participate in one of five main categories in this challenge which are listed below.

• Introduce themselves, their gully gang, and their team playground, and discuss inside discussions with #GullyTeam 

• Unlock their inner batsman by generating batting-related content by using the hashtag #GullyBatsman.

• Extend their bowling abilities by experimenting with different bowling styles and shots on #GullyBowler.

• Using the hashtag #GullyEntertainer, they can generate fun and light-hearted content such as funny jokes, acting, commentary, memes, and reaction videos.

• Use the hashtag #GullyLensStar to develop original content using Moj Lenses designed exclusively for Gully Cricket.

Chahal, a youth favourite because of his humorous and intriguing social media presence, has amplified Moj Gully Cricket by exclusively sharing insider cricket tips and techniques with all of his Gully fans on Moj.

The Indian leg-spinner, Chahal, said, “We are all aware that Gully cricket brings Indians together, and my passion for the sport is indescribable. So, I’m extremely happy to be a part of this campaign, which uses Gully cricket as a canvas to illustrate the passion with which Indians play and love this sport. We’re eagerly awaiting some exciting content from Moj creators who are excited about this season.”

Shashank Shekhar, Sr Director, Content Strategy & Operations, ShareChat & Moj, said, “If there is one thing that unites the people of our country is our undying love for cricket. With #MojGullyCricket, we are happy to see creators pushing boundaries by creating thematic content and celebrating their love for this game with India’s favourite, Yuzi. The campaign has already received more than 29 billion views from the creators, and we are expecting a multifold response before it ends.”

Sports fans are undoubtedly thrilled for the ongoing cricket festive season, in which they will be eligible to participate with their gully gang until May 31.

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