Aakash Educational Services has roped in ace cricketer Yuvraj Singh as their brand ambassador. The cricketer will be seen promoting various verticals such as Aakash Institute, Aakash IIT-JEE, Aakash Digital, and Meritnation. The former Indian cricketer will also lead the brand’s latest omni-channel ‘Success is Waiting’ campaign.
Yuvraj retired from all forms of cricket in June last year, but he recently admitted that he would like to make a comeback and urged BCCI to consider his request. He enjoyed has an illustrious career, spanning over more than 16 years.
The elegant southpaw was part of World Cup-winning squads in 2011 and 2007. After winning the man of the tournament award in the 2011 World Cup, Yuvraj won a lengthy battle against cancer and made a roaring comeback to international cricket.
The 38-year-old cricketer is an epitome of hard work, sheer determination, and perseverance. Similarly, the new campaign from Aakash Educational Services will be striving to inculcate the feeling of never giving up on the students. It will serve as a motivation and inspiration for the youth that aspires to study admissions in the top institutes of the country.
The campaign focuses on the students that are re-appearing for the engineering and medical entrance exams, delayed due to Covid-19. It intends to motivate them to take up the digital platform and appear for the exams for a brighter future.
The commercial focuses on the lows and highs of Yuvraj Singh’s life and his determination to succeed in cricket. It sends a strong message to students that are trying to take a big leap in their careers during the uncertain time caused due to the pandemic.
The message to be delivered is loud and clear-‘Come back Stronger’. Considering the journey of Yuvraj in cricket makes him the perfect person to get this message across the students in India.