The Yorkshire County Cricket Club (YCCC) has developed a partnership extension with C&C Insurance Brokers and C&C Healthcare Leeds.
With this renewal, the brands will remain as the official partner of the side until 2027.
The thriving partnership has resulted in extensive in-bowl branding and additional benefits for domestic and international cricket. The entities first inked a partnership five years back and with anticipation building for the upcoming season, the emphasis is on deepening these connections and providing an enhanced experience for clients at the iconic Headingley venue. The collaboration comes at an especially exciting time, as Yorkshire Cricket returns to top-flight cricket, creating even more opportunities for engagement and growth for all parties involved.
Tom O’Connell, Director of C&C Leeds, said, “Having been associated with Yorkshire Cricket for five years and having been an official partner since 2022, we’re really excited to continue developing our relationship with the Club. Our experience of working with the commercial team, the players and all the other sponsors has been nothing short of phenomenal. We’re chomping at the bit for the season to start and we are looking forward to entertaining clients again at such an iconic venue like Headingley, especially given the Club’s return to top-flight cricket!”
Tom Webster, YCCC Business Development Manager, said, “We’re thrilled to expand our partnership with C&C Leeds. Over the past five years, we have worked closely with the team in helping support their growth in the region. We pride ourselves on developing long-term partnerships and we are excited to see what the next few years holds”.
Since collaborating with the club in 2021, C&C has successfully co-founded ‘The Opening Partnership’, a series of events at Headingley Stadium that link the local business community and provide valuable networking opportunities.
Kayleigh Hallas, YCCC Partnerships Services Manager, said, “We are proud of the strength and growth of the relationship with both C&C entities. ‘The Opening Partnership’ has undoubtedly benefitted our thriving network of sponsors, partners and business connections.”
Andrew Middleton, Director of C&C Healthcare Leeds, commented, “It’s a pleasure to be extending our links with this historic Club. The level of commitment they showed last season was outstanding. As a sponsor, we were delighted that the performance on the field matched our relationship with them, off it. Last year, with the Club’s support, we set up The Opening Partnership networking programme for sponsors which has been hugely successful. It’s something that we will continue to develop over the next phase of our Partnership, to help reinforce our presence across the Yorkshire business community.”
