YiPPee! launches playful campaign with Indian cricket stalwarts to highlight unique noodles

Sunfeast YiPPee! new marketing campaign, "YiPPee! Toss," features star cricketers, Jasprit Bumrah and Suryakumar Yadav alongside coach, Rahul Dravid.

Sunfeast YiPPee!, a leading instant noodle brand in India, has unveiled a new marketing campaign, “YiPPee! Toss,” featuring star cricketers, Jasprit Bumrah and Suryakumar Yadav alongside coach, Rahul Dravid.

The campaign centres around the lighthearted concept of using “YiPPee Toss” to settle friendly disputes. The television commercials (TVC) portray these cricketers in humorous scenarios where they playfully use the instant noodles’ long and non-sticky noodles for a fun “toss.”

This campaign cleverly emphasizes YiPPee! noodles’ unique selling proposition (USP) – its distinct length and non-sticky texture. The lighthearted TVCs create a memorable association between the brand and the idea of fun and lightheartedness.

Speaking about the campaign, Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles & Pasta, Food Business, ITC Ltd., said, “Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”

Popular Cricketer Jasprit Bumrah remarked, “It’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

Much-loved Batsman Surya Kumar Yadav said, “I am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier.”

Legendary Rahul Dravid said, “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”

The YiPPee! Toss campaign will be rolled out across various media platforms nationwide.

Sunfeast YiPPee! is a household name in India, renowned for its “magic masala” flavour. The unique round block shape cooks up into long, slurpy noodles. Fortified with essential nutrients like calcium, iron, vitamin C, and protein, the instant ramen is positioned as a tasty and convenient option for breakfast, snacks, or even a late-night meal.

On the pitch, the trio featured in India’s ICC Men’s T20 World Cup 2024 campaign. Currently riding high on two consecutive wins, India lead Group A. Their next challenge is against co-hosts USA on June 12 at 8:00 PM IST.

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