YES Bank, India’s leading private sector bank and official banking partner for Team India at the Paris Olympics 2024, has launched a multi-media campaign titled “Milkar Jitayenge” (Together We Win).
This inspiring initiative is aimed to galvanize nationwide support for India’s Olympic athletes. The campaign features prominent athletes like Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh and Tajinderpal Singh Toor, and utilizes television, OTT platforms, digital media, and social media to connect with fans and generate excitement for the upcoming Games.
Conceptualized by McCann India, the heart of the campaign lies in its heartwarming commercial. The film delves deeper than just the athletes’ achievements, showcasing the unseen sacrifices and unwavering support that fuel their journeys. It poignantly portrays the families, coaches, and communities who stand as pillars of strength behind these aspiring Olympians.
The narrative goes beyond just the games, highlighting the power of sports to unite communities and inspire hope. The rousing chorus “Milkar Jitayenge, Milkar Jitayenge” serves as a powerful call to action, urging everyone to come together and cheer for Team India’s victory.
Commenting on the campaign, Nipun Kaushal, Chief Marketing Officer at Yes Bank, said, “At Yes Bank, we believe in the power of collective effort and unity, which is the core message of our “Milkar Jitayenge” campaign. Through this commercial, we aim to celebrate the incredible journey of our athletes and the invaluable support they receive from their families, coaches and communities. We are proud to partner with the Indian Olympic Association and play a role in championing India’s sports talent. Together, let’s rally behind our athletes and inspire them to achieve greatness at the Paris Olympics 2024.”
Established in 2004 and headquartered in Mumbai, YES Bank is a leading private sector bank offering a comprehensive suite of financial products and services to a diverse clientele. The commercial bank recently served as an official partner for Chennai Singams in the Indian Street Premier League (ISPL).
McCann India is part of the McCann Worldgroup, a global advertising agency network. With offices in Mumbai, Chennai, Bangalore and Gurugram, the agency offers marketing solutions across various media platforms. The agency is known for its award-winning creativity and focus on creating campaigns that connect with consumers and help brands play a meaningful role in people’s lives.
With the Olympic Games set to begin on July 26, 2024, Indian fans can witness the excitement unfold on Sports18 or stream it for free on JioCinema.