The Indian women’s cricket team wicketkeeper-batter, Yastika Bhatia has partnered with the global footwear brand, Skechers as its new brand ambassador for the performance category in India.
Bhatia joins the brand after being impressed by the comfort and performance of the cricket shoes during training and matches.
Commenting on the occasion, Rahul Vira, CEO of Skechers Asia, said, “We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”
Yastika Bhatia, Indian cricketer, added, “I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”
Skechers is a popular American footwear brand renowned for its comfortable and stylish designs. From casual sneakers to athletic shoes, Skechers offers a wide range of options for people of all ages.
Bhatia joins a roster of high-profile athletes who compete in Skechers footwear, including Ishan Kishan and the Indian football legend Sunil Chhetri, and global icons like Harry Kane, Mohammed Kudus, Oleksandr Zinchenko, and Anthony Elanga. Beyond football, the sports shoe brand is the official kit sponsor of the Indian national pickleball team. This diverse group of athletes and sports underscores Skechers’ broad appeal and dedication to performance across various sports.
The Skechers cricket boots are set to launch on September 30, and Bhatia will also appear in marketing campaigns supporting the brand’s performance and lifestyle collections. As she helps expand Skechers’ reach in India’s sportswear market, her partnership is expected to further elevate the brand’s profile in the country.