The Indian cricket sensation, Yashasvi Jaiswal has solidified his partnership with Meraki Sport, a premier sports management agency.
The collaboration is aimed to elevate Jaiswal’s commercial interests, brand building, and off-field endeavours.
Renowned for representing top athletes across various sports, Meraki Sport will now oversee Jaiswal’s business ventures, ensuring his brand aligns with his values and aspirations. With a strong track record of managing successful athletes, Meraki is poised to provide Jaiswal with the support and guidance needed to maximize his potential.
Expressing his excitement about the partnership, Yashasvi Jaiswal said, “I’m thrilled to join Meraki. Their approach to elevating an athlete’s brand and crafting meaningful associations is exactly what I need at this stage. With their expertise and support, I’m confident we’ll build something truly special.”
Namrata Parekh, Co-founder & Director of Meraki Sport and Entertainment shared her enthusiasm, stating, “Yashasvi is a cricketing blue-chip, and we are privileged to have him join our roster. While his dedication on the field is evident, it’s his deep-rooted commitment to empowering society that sets him apart. We are confident that through our proprietary tools and best practices, we will be able to create a long-term legacy for brand Yashasvi.”
As Jaiswal continues to excel in cricket, his partnership with Meraki Sport is expected to open up new avenues for his commercial ventures and strengthen his connection with fans worldwide.
Meraki Sports is a sports marketing and consulting firm based in India. The agency specializes in helping brands, athletes, teams, and properties leverage sports for social, cultural, and economic progress. The entity has a track record of managing icons like Rahul Dravid, and Rohan Bopanna, and rising stars like Dipa Karmakar, Sreeja Akula, Palak Kohli, and Srihari Natraj.