XYXX, the men’s innerwear and loungewear brand has got onboard the Indian cricketer and Lucknow Super Giants (LSG) captain, KL Rahul as its first brand ambassador and also as an investor in the company.
According to the company, Rahul, as the face of its premium categories, will amplify its online presence and severe geographical expansion in previously unexplored markets. Last year in June, the company received INR 30 crore from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners in a Series A funding. The 29-year-old cricketer has invested an undisclosed amount in the company.
XYXX was established in 2016 and is headquartered in Surat. According to the company, it is the leading manufacturer and wholesaler of a wide range of men’s boxers, men’s t-shirts men’s underwear etc. The home-grown brand sells its products through its official website as well as on Flipkart, Ajio, Amazon and Myntra.
Yogesh Kabra, the Founder of the Firm, said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking. He exemplifies the brand belief of trusting your instinct. In addition to being a world-class sportsman, he is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch.“
Speaking on the partnership, KL Rahul said, “Their attention to detail, ideologies and ethos, all backed by innovation that shows in their exceptional product range—all speaks for itself and has been nothing short of extraordinary.”
On the field, Rahul’s LSG will be seen in action on Thursday against Delhi Capitals (DC).