North American Fortnite gaming team XTRA announced its partnership deal with the Singaporean-American multinational technology company Razer.
The deal will see Razer cover the production of branded content and initiatives on social media throughout every XTRA Gaming platform, the deal also includes meet and greets of various XTRA Gaming athletes at several Razer stores.
“This moment is huge for our whole organization. After years of hard work and growth, this partnership with Razer means more than most because it is our first. When I started XTRA, my goal was to build a new model for esports organizations by finding under-represented talent, amplifying their voices, and building their brands from the ground up. Razer truly understands our talent-centric approach, which will drive the next evolution of esports and give a voice to all gamers around the world regardless of race, religion, color, creed, and sexual orientation.”
Razer will be collaborating with XTRA Gaming through branded phone cases, gaming mice, and mousepads, the launch of the new products will happen in Las Vegas which will also be the first venue where the XTRA Gaming team will do a meet and greet.
“One of our core esports missions at Razer is to consistently identify and cultivate the next wave of competitive voices that can speak to the ever-growing gaming audiences around the world, With XTRA Gaming, we’ve been able to partner with one of the best Fortnite teams in the world, and champion a message of positivity and inclusivity that aligns with our values.”
The partnership between Razer and XTRA Gaming will help them establish their market in North America and provide better global outreach for the esports team.