The leading provider of smartwatches for kids, Xplora unveiled a multi-year deal with The Hundred. In this association, Xplora has been named as the official children’s smartwatch supplier of the cricket league.
Xplora was founded in 2017 to guide children while entering the digital world and also have an equal balance between screen time and physical activity.
The children driven watches enable kids to make and receive calls to approved contacts, send messages and emojis and even click pictures. The new age platform rewards children with Xplora coins for being active regularly (every 1,000 steps is equal to 1 Xplora coin). The rewards can be redeemed on the platform for some exciting prizes.
A new The Hundred themed Goplay campaign will be launched by Xplora during the roll-out of the tournament.
The Hundred was commenced in 2021 and received an overwhelming response from cricket enthusiasts across England and Wales.
In this agreement, throughout the summer, Xplora and The Hundred will distribute 100s of Xplora smartwatches to children across England and Wales.
The intriguing 100-ball competition’s major motive is to encourage children to pick up a bat and ball. All Stars and Dynamos Cricket in 2021 witnessed overwhelming participation as over 105,000 children participated. Dynamos Cricket is linked to The Hundred, this collaboration gave exposure to the kids and also enabled the participants to a coaching session on Lord’s Nursery Ground.
Ames Brown, Senior Commercial Manager of The Hundred, said, “Xplora and The Hundred are perfectly placed to help children across the country to get active this summer.
“Last year saw more kids playing the game than ever before, and we look forward to working with Xplora to build on this momentum, using The Hundred to inspire even more young people to pick up a bat and ball in 2022.”
Sten Kirkbak, Founder and CEO of Xplora, said, “We are proud to partner with a competition that promotes healthier lifestyles and social engagement among children. Our mission drives us to keep finding new ways to keep kids active and create healthy habits in this changing, digital world.
“Establishing a partnership with such a great tournament such as The Hundred is an important step towards our vision of enabling children to experience how their everyday activities can make a positive change in the world.”