The XFL, the professional American football minor league, has signed a new association with the renowned energy drink, ZOA.
In this development, ZOA has been named the official and exclusive energy drink by the spring football league. In this arrangement, ZOA has also been designated as the presenting sponsor for the league’s opening weekend in February 2023 across the US.
Dany Garcia, Chairwoman and Owner of the XFL and ZOA Energy Founder, said, “I couldn’t be more excited to celebrate two of our dynamic brands coming together for the XFL’s February kick-off.
“Through this growing partnership, the XFL and ZOA Energy are opening the door for fans to participate in immersive activations and events – providing our community even more opportunities to engage with the league. We are thrilled to watch them bring these 360-degree fan experiences to stadiums across the country.”
Dwayne Johnson, Owner of the XFL and ZOA Energy Founder, said, “Exciting news as our two passionate and disruptive brands of the XFL and ZOA Energy converge into this great partnership.
“Our ZOA Energy team will be immersed in each XFL city and stadium across the country as we proudly help create one-of-a-kind experiences that fans, players, coaches, and everyone will love and enjoy.”
The two parties involved will collaborate to initiate fan-first experiences and activations inside and outside of the stadium premises. Along with access to exclusive ticket offers for all home fixtures, the fans will also witness pregame tailgates and fanfests to branded giveaways, tastings along with engaging promotions. In addition, in each stadium, every end zone will be modified into the official “ZOA Energy Fan Zone,” where the most enthusiastic fan will be appreciated as the “ZOA Energy Fan of the House.”