The Indian consumer electronics giant, Wybor has announced a strategic partnership with the renowned cricketer, Axar Patel.
The collaboration aims to strengthen Wybor’s brand image and connect with a wider audience, leveraging Patel’s popularity and positive reputation.
Axar Patel, known for his exceptional all-round cricketing skills and recent success in the Indian team, will serve as the face of Wybor, endorsing the brand’s range of products including televisions, air conditioners, washing machines, and more. The partnership aligns with Wybor’s commitment to excellence and innovation.
Commenting on the occasion, Axar Patel, said, “I’m honoured to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand.”
Gagan Preet Singh Malhotra, Director of Malhotra Electronics, expressed, “We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand.”
Puneet Solanki, Head of Talent at Sportcell, the sports marketing agency that facilitated the partnership, added, “We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete.”
Wybor has a 45-year legacy in the Indian consumer electronics market, known for its high-quality products and focus on affordability. With a diverse product range and a commitment to customer satisfaction, Wybor has established a strong presence in Indian households.
Sportcell is a leading sports marketing agency in India, specialising in connecting athletes, teams, and brands with their target audience. The agency offers various services, including celebrity associations, sponsorships, and brand activations.
Axar Patel, a key member of India’s recent ICC Men’s T20 World Cup 2024 victory, has solidified his status as a household name. The left-handed all-rounder recently added to his growing endorsement portfolio by signing a deal with Greaves Electric Mobility Private Limited (GEMPL). He will next be seen in action for the New Zealand tour of India 2024, beginning October 16 in Bengaluru.
