The professional wrestling promotion, World Wrestling Entertainment (WWE) has inked a multi-year partnership with Real American Beer, owned by legendary WWE Superstar and Hall of Famer Hulk Hogan.
Real American Beer, one of the fastest-growing light beers in the nation, will have its branding featured on WWE’s weekly flagship show Monday Night Raw, as well as other major WWE properties.
Moreover, Real American Beer will be given ring mat corner branding throughout each episode of Raw. WWE will also become a minority stakeholder in the rapidly developing startup, which is already available in 20 states after launching in June 2024.
Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO, said, “Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace. We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”
Hulk Hogan, Co-Founder of Real American Beer, said, “Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself. I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”
Real American Beer will also get social and digital support, including special, short-form content distributed through WWE’s prominent social and digital channels, which reach over 700 million people worldwide. WWE trademarks and Superstars will also be accessible for use on in-store point-of-sale materials and promotional displays across the company’s expanding national retail network.
Real American Beer was designed to fill a void in the light beer market for an adamantly American brand. Real American Beer appeals to individuals looking for a sessionable, high-quality, no-frills beer to proudly bring to any BBQ, tailgate or dinner party. Real American Beer continues to develop its network of distributors and retail outlets around the country.
