WWE signs content deal with The Ringer and Spotify

Spotify to become the exclusive home for WWE podcasts.

The Ringer, Spotify, and WWE have announced a deal that will include expanded pro wrestling coverage on Simmons’ The Ringer, an original podcast series, and exclusive audio content.

As part of the deal, The Ringer and WWE will be collaborating to develop new and original audio content exclusively for the Spotify platform and The Ringer website. In addition, existing WWE audio programming, which offers a unique look at the world of WWE both in the ring and beyond, will become available exclusively on Spotify.

According to the agreement, The Ringer and WWE will also collaborate on original podcasts. There will be a narrative series produced by Simmons and Evan Mack. After every major WWE pay-per-view event, the hosts will be going live via Spotify Greenroom. 

The deal will kick off on August 21 at WWE’s “Summer Slam” in Las Vegas.

Commenting on the agreement, Bill Simos, founder of The Ringer, said, “The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match.”

He further added, “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”

Nick Khan, the WWE’s president and chief revenue officer said, “We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”

In 2020, Spotify acquired The Ringer, a leading creator of sports, entertainment and pop culture content founded by Bill Simmons. With The Ringer-WWE partnership, Spotify continues to proceed towards its goal to become the world’s leading audio platform.

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