The professional wrestling promotion, World Wrestling Entertainment (WWE) has developed a sponsorship agreement with a large law firm, particularly known for its focus on personal injury law, Morgan & Morgan.
The corporation announced that Morgan & Morgan, the most prominent injury law firm in the United States, has become WWE’s official law firm partner, with the two sides entering into a multi-year agreement.
The agreement involves “on-site activations” for WrestleMania 41, as well as presenting partner designation and centre mat branding for next month’s Backlash PLE in St. Louis, and an “enhanced match sponsorship” for Money in the Bank.
Furthermore, WWE and Morgan & Morgan will collaborate on digital and social media content.
Elmer Gonzalez, Drumstick’s Brand Manager, said, “We’re bringing huge Snackdown energy, both during and outside the match, so that everyone knows just how much this partnership means to us, especially the unmatched WWE fans. There will be no shortage of high energy and excitement, and we are here to make sure Vegas feels every bit of it!”
Morgan & Morgan’s agreement with WWE marks a strategic drive to extend its sponsorship portfolio beyond traditional sports, aligning with the worldwide brand and vast fanbase. WWE sees the agreement as an opportunity to engage with a well-established brand in the legal area, perhaps drawing new demographics and improving its corporate sponsorship portfolio.
Given Morgan & Morgan’s track record of high-profile sponsorships, including those with the Ultimate Fighting Championship (UFC) and the New York Jets (NYJ), this agreement with WWE demonstrates the company’s dedication to expanding its brand visibility across many entertainment and sports platforms.