In a significant boost to the pinnacle of motorcycle racing, the Würth Group, a global leader in assembly and fastening materials, has been named the official tool supplier for MotoGP.
This landmark partnership sees Würth equip MotoGP’s technical teams with its extensive array of high-performance tools, reinforcing its deep-rooted commitment to the motorsport arena.
The collaboration is set to elevate the standards of precision, efficiency, and safety within the high-stakes environment of the MotoGP paddock and pitlane. Würth’s tools are engineered for reliability under extreme conditions – a critical asset in the adrenaline-fueled world of Grand Prix motorcycle racing, where every fraction of a second counts.
As a key component of this multi-year agreement, the Würth brand will gain significant visibility across the premier motorcycle racing championship events. This includes prominent trackside branding, a distinguished presence in hospitality areas, and features on MotoGP’s expansive digital platforms. A particular strategic focus will be placed on the Grand Prix in Italy, Spain, and Indonesia, recognised as crucial growth markets for both organisations. Furthermore, the partnership will unlock exclusive experiences for Würth’s valued customers, bringing them closer to the heart of the action.
Fritz Hollweck, Head of Sports Sponsorship at Würth, expressed enthusiasm for the new venture, stating, “At the end of the day, in motorsports, like in the trades, it’s about every detail: speed, experience, and perfectly tuned processes are the key to success. This ambition is precisely what we share with MotoGP. Both brands stand for top-notch technical excellence, passion and teamwork.”
Echoing this sentiment, Marc Saurina, Head of Global Commercial Partnerships at Dorna Sports, the commercial rights holder for MotoGP™, added, “Würth matches our ambition and values. In Würth, we win a global partner that supports our teams with first-class tools, as well as new impetus in some of our strongest markets.”
This partnership heralds a new era of collaboration, leveraging Würth’s unparalleled technical expertise in tool manufacturing with the premier motorcycle racing’s global platform and passionate fanbase. It underscores a mutual dedication to pushing the boundaries of excellence and innovation at the zenith of motorcycle racing.
The Würth Group stands as the global market leader in its core business: the development, production, and sale of assembly and fastening materials. Its diversified operations include Allied Companies active in related business areas, from electrical wholesaling and electronics to financial services. The Group employs over 87,000 individuals across more than 400 companies, with a network of over 2,500 pick-up shops in 80 countries.
MotoGP is the FIM Grand Prix World Championship, the premier class of motorcycle road racing. Established in 1949, it is the oldest motorsport World Championship in existence. The series typically features over 18 races across more than 14 countries and four continents, bringing together the world’s most talented riders on cutting-edge prototype motorcycles. The premier motorcycle racing continues to expand its global reach, recently announcing Pirelli as the sole tyre supplier from 2027, a landmark U.S. broadcasting alliance with FOX Sports, and a new home for fans in India on FanCode.
