World Table Tennis (WTT) has entered into a multi-year agreement with a blockchain company, NFT Technologies. This collaboration has been inked to establish the International Table Tennis Federation‘s (ITTF) Web 3.0 strategy.
Fan interaction, digital collectibles, metaverse experiences, and participatory gaming will all be covered in the collaboration.
WTT asserted that its events reach 519 million people, and NFT Technologies plans to interact with those people by formulating and delivering a Web 3.0 approach.
Adam De Cata, Chief Executive at NFT Tech, said, “Table tennis is exploding in terms of global popularity and participation and the WTT has been very forward-looking and progressive in leading sports technology innovation.
“We’re going to be able to build exciting multi-faceted experiences that further elevate fan and player engagement including play-to-earn, which in itself is a multiple-billion-dollar opportunity space.”
Michael Brown, WTT Chief Financial Officer, commented, “WTT has been researching and planning its entry into the Web 3.0 space for over 15 months now, studying and analysing ways in which we can create greater fan engagement through Web 3.0.
“The partnership with NFT Tech is the first major step on this journey. NFT Tech has proven to be a leader in the space when it comes to technology innovation in sport, which we believe is crucial when it comes to growing our sport.”