World Table Tennis (WTT) has announced a new partnership with an online gaming company, 188BET. With this new association, 188BET has been labelled as the official international betting partner of the inaugural WTT Champions event.
As part of the deal, the company will gain from on-field advertising as well as exclusive social media activations such as Match of the Day and Head to Head for the semi-finals and finals.
Moreover, individual men’s and women’s WTT Champions events are treated as the premier events for the world’s greatest 32 players. Both of these occurrences will take place in Budapest as a piece of the WTT European Summer Series from July 18-23, 2022.
Raphael Chen, WTT’s Head of Partnerships Sales in Asia-Pacific, said, “We are delighted to be partnering with 188BET. This is a partnership with several ‘firsts’ – the first WTT Champions event and WTT’s first online gaming partner. We look forward to a fruitful and innovative partnership with this reputable company.
Last year, the betting inked its first football collaboration when it teamed up with Liverpool FC as it seeks a strong foothold in the UK betting market.
On the new deal, Nigel Singer, Managing Director of 188BET, commented, “We are pleased to be partnering with World Table Tennis in the upcoming WTT Champions European Summer Series. Being the industry first in Asia to be partnering with World Table Tennis, we look forward for a successful event for our Asia audiences.”