The commercial and events arm of the International Table Tennis Federation (ITTF), the World Table Tennis (WTT) has announced a partnership with the renowned cryptocurrency platform, Floki.
Following the partnership, Floki has become the first-ever crypto partner of the upcoming 2023 ITTF WTT Championships Final, which is to be held in Durban, South Africa from May 20-28, 2023.
Through this partnership, the audience will see the branding of the esteemed crypto platform on the match table LED display, table side A-boards, WTT website brand, mark placement, global press releases, and social media posts across Global WTT social channels. This will help Floki to gain worldwide recognition, leverage its popularity among table tennis fans, and will gain potential customers. The crypto platform’s position among rivals will be further bolstered by the partnership, which will be a powerful endorsement of its legitimacy and credibility in the crypto industry.
Jonny Cowan, World Table Tennis Europe General Manager, said, “We are delighted to announce this partnership with Floki, which marks a significant milestone in the history of both table tennis and the cryptocurrency industry. Our mission at World Table Tennis is to revolutionize the sport of table tennis and lead its digital transformation, and we believe that this partnership with Floki will help us to achieve this goal.”
A spokesperson for Floki stated, “We are thrilled to be involved in the World Table Tennis Championships Finals in Durban, and to partner with WTT for this historic event. This is another unique sports platform for us to engage with our global community, and we look forward to supporting the world’s best table tennis players as they compete for the ultimate prize”.
Floki is one of the world’s biggest crypto success stories, revolutionizing the crypto industry by delivering proven utility while harnessing the power of memes to ensure mainstream appeal and adoption.