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WTC Viewership: WTC Final becomes most-watched Test match since 2018 in India

WTC Final generated 7.4 million Average Minute Audience (AMA). As per BARC, AMA is defined as the number of individuals of a target audience who view an event, averaged across minutes.

The WTC final between India and New Zealand, despite being heavily affected by rain recorded a viewership of 99 million, according to the data revealed by the Broadcast Audience Research Council (BARC).

According to BARC data, WTC Final generated 7.4 million Average Minute Audience (AMA). As per BARC, AMA is defined as the number of individuals of a target audience who view an event, averaged across minutes.

Star Sports had the broadcasting rights of the WTC final alongside DD sports. It was also estimated that a win for India would result in a boost of viewership, despite India losing, the viewership did not take a massive hit and was an all in all success.

India’s Test performances in recent times have drastically boosted the viewership with India being one of the top 2 Test teams in the world alongside New Zealand. Multiple sponsors signed the deal with Star Sports ahead of the WTC final and it has been estimated that the sponsors paid around Rs 2.5 lakhs for a 10-second ad slot with major companies being involved in the deal.

A big match like the WTC final was already anticipated to have high viewership and big names like Virat Kohli and Kane Williamson going head to head surely helped the case of broadcasting media companies. 

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