The Women’s Tennis Association (WTA) has announced a new multi-year global partnership with Morgan Stanley. The two organisations are pleased to advance their dedication to making progress for women in sports through this relationship. With a common vision for fostering diversity and enhancing access to the sport of tennis, the organisations are glad to do so.
The WTA’s Come Play project, which uses tennis to improve communities and inspires girls of all ages and abilities to lead healthy and fulfilling lives on and off the court, will have Morgan Stanley as its sole presenting partner. WTA players, alumni, and coaches take part in tennis clinics and events as part of this global community tennis programme to help develop the next generation of leaders. Together with a content series, branding at specific WTA events, and other services for players, the collaboration will also provide financial awareness and planning tools.
This initiative expands on Morgan Stanley’s partnership with Leylah Fernandez, a 20-year-old two-time WTA winner who now maintains a career-high ranking of No. 13. Fernandez served as the face of the company’s “See It To Be It” advertisement, which aims to provide young people with a relatable role model in order to encourage them to envision achievement and take action.
Alice Milligan, Chief Marketing Officer, Morgan Stanley, said, “Supporting the next generation and giving everyone a shot at success are commitments we share with both Leylah and the WTA. This new partnership represents our continued efforts to help provide girls in the sport of tennis with the vital tools they need today to be our stars of tomorrow.”
WTA President, Micky Lawler, said, “We are so pleased to announce this partnership with Morgan Stanley. As we collectively strive towards a more diverse and inclusive environment for women and girls, our two organizations look forward to making a difference through community Come Play events on the Hologic WTA Tour and creating content that amplifies this important message.”
Leylah Fernandez, said, “As a proud player within the WTA and a brand ambassador for Morgan Stanley, I couldn’t be more excited about the possibilities to combine our collective resources and networks to further lift women up within the game of tennis and show girls that they can make their dreams a reality.”
Through initiatives like the Institute for Inclusion and the HBCU Scholars programme, which work to build a more fair society and promote diversity, equity, and inclusion for the next generation, this cooperation supports Morgan Stanley’s entire commitment to diversity and inclusion.
Furthermore, the company hosts the popular Access & Opportunity podcast, which covers the real-world struggles of those who confront systematic injustices and features interviews with entrepreneurs, financiers, developers, activists, and educators.