The Women’s Tennis Association (WTA) has announced a historic partnership with a global medical technology company, Hologic. With this partnership, Hologic has been labelled as the global title sponsor of the WTA Tour.
The multi-year partnership, which is the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to make significant progress by promoting greater wellness and equality for women. The ground-breaking collaboration enables both organisations to unite around their common goal of championing women while modernising their respective industries of healthcare and sports.
Hologic is one of the world’s leading medical technology innovators that focuses primarily on improving the health and well-being of women. This includes industry-leading products in all of its business segments, including diagnostics, imaging systems, and surgical devices. Hologic’s areas of focus include cutting-edge preventive care, reducing disparities in healthcare access and education, and conducting groundbreaking research to help countries around the world better prioritise women’s health.
Hologic Chairman, President and CEO Steve MacMillan, said, “Hologic and the WTA come together with a collective purpose as pioneering advocates for women. We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”
WTA President, Micky Lawler, commented, “From the start, we knew Hologic was the right partner. As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”
World No.1 Ashleigh Barty, said, “As a professional athlete who relies on my health to perform at the highest level, I’m excited that Hologic has partnered with the WTA. Hologic’s initiative to invest in women’s tennis shows its commitment to women’s health and women’s sport. I look forward to playing on the Hologic WTA Tour and the impact this partnership will generate for women globally.”
Hologic will be integrated across all platforms by the WTA, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the WTA’s official health partner, Hologic becomes a founding partner of Hologic WTA Labs, a WTA initiative focusing on health innovation and research-based projects for female athletes. Hologic and the WTA intend to announce additional collaborative activities in the coming months.