The Women’s Tennis Association (WTA) is serving up a powerful new partnership, tapping global powerhouse Wasserman to supercharge its sponsorship game.
WTA Ventures, the organization’s commercial arm, announced that Wasserman will be its exclusive sales agency, tasked with landing major brand collaborations, including a coveted new premier partner.
Building on a year of robust commercial growth, which saw revenues increase by an impressive 25%, the WTA is demonstrating its commitment to sustained progress. The decision to engage Wasserman, renowned for its successful collaborations with prominent entities such as Formula 1, the England & Wales Cricket Board, and Los Angeles Lakers, underscores the WTA’s ambitious strategy to elevate the visibility and financial strength of women’s tennis on a global scale.
Marina Storti, CEO of WTA Ventures, expressed her enthusiasm for the partnership and said, “The WTA is the stage where women’s tennis shines and, with the energy of our new brand identity, we are driven by an ambition to elevate our impact across the world. Leaning on Wasserman’s expertise, we want to identify and align with partners who share our vision to rally the world around this wonderful game, celebrate our incredible athletes and push the boundaries of what is possible through the power of sport.”
Chris Foy, Wasserman Executive Vice President and Managing Director, Rights Sales, North America, added, “It’s a privilege to partner with the WTA, representing the commercial rights of one of the world leaders in sports and entertainment. Entering a bold new era, the WTA has built an incredible platform for partners, and we’re excited to take the opportunity to a global market.”
This strategic alliance transcends mere logo placements; it is about cultivating meaningful and impactful partnerships that deeply resonate with fans and further accelerate the growth trajectory of women’s tennis. With Wasserman’s extensive network and proven track record, WTA Ventures is poised to achieve a significant victory in the competitive sponsorship arena.
Wasserman, established in 2002 and headquartered in Los Angeles, is a leading global agency spanning sports, music, and entertainment. With a presence in over 65 cities across 28 countries, Wasserman offers comprehensive services in talent management, marketing, and sales. The agency’s extensive industry knowledge and global reach position it as a pivotal partner in facilitating high-value collaborations within the dynamic landscape of sports and entertainment.