The Ligue de Football Professionnel (LFP) Media, the commercial arm of France’s professional football leagues, has inked a five-year partnership with a global player in AI-driven sports video technology, WSC Sports.
The agreement has been signed to develop AI-powered content automation for Ligue 1, Ligue 2, and the Trophée des Champions. The association will streamline LFP’s content production, allowing for the swift creation, management, and distribution of video content to increase global fan interaction and create new income streams.
WSC Sports’ AI-powered platform will assess each match in real time, automating content creation in a variety of formats and aspect ratios for LFP’s websites, apps, social channels, and overseas broadcasters. This enables LFP to connect with fans far more efficiently with targeted, data-driven content, hence increasing engagement on mobile and digital platforms.
Furthermore, the alliance will digitise 20 years of archival Ligue 1 and 2 footage, making it accessible in formats compatible with modern social and mobile platforms. This archive attempt tries to connect younger fans by adapting historic occurrences to vertical video.
LFP sees this partnership with WSC Sports as a step towards optimising digital assets, expanding worldwide awareness, and employing AI to provide consistent, high-quality programming that deepens fan loyalty while enhancing monetisation prospects across digital and television platforms.
Ben Morel, CEO at LFP Media, commented, “The LFP is opening a new chapter in its history as part of the strategic plan that transforms the perception of our championships, delivers an experience that meets and exceeds the expectations of existing fans and new audiences, and ensures our football remains culturally relevant. Our digital content strategy is absolutely central to our broader objectives, we are therefore thrilled to partner with WSC Sports, a proven pioneer when it comes to AI-tailored content experiences. Their platform will propel our ability to produce and share more content on LFP channels and with our global broadcast partners for worldwide distribution.”
Aviv Arnon, Chief Business Development Officer and Co-founder, WSC Sports, said, “This is a hugely significant partnership for WSC Sports and an exciting time to be joining forces with the LFP to help power their transformation strategy from a content perspective. The LFP clearly recognises the need to provide fans with the best possible digital content experience to meet their ever-growing demand across all platforms. We are delighted to be establishing AI-powered automated content creation that will significantly scale the production and distribution of video content for the league and its clubs. This will help unlock the potential of the LFP’s competitions by expanding content reach, growing fandom, and unlocking revenue opportunities.”