UP Warriorz have reinforced their commercial footprint for the ongoing Women’s Premier League season after announcing PC Jeweller as principal partner and Nasher Miles as official partner.
Leading Indian jewellery retailer PC Jeweller has been elevated to the role of principal partner, securing prominent branding across the team’s playing jerseys and key franchise assets throughout the tournament. The association reflects PC Jeweller’s continued strategy of aligning with premium, high-reach sporting properties as it looks to engage a wide and aspirational consumer base.
The partnership also signals the brand’s growing focus on women’s sport, with the WPL emerging as one of India’s most visible and commercially attractive platforms for female athletes and fans alike.
In addition, premium luggage and travel accessories brand Nasher Miles has joined UP Warriorz as an official partner for the season. Under the agreement, Nasher Miles will gain exposure through the franchise’s digital channels, team-led content, matchday branding and fan engagement initiatives during the league.
The twin partnerships underline the accelerating commercial momentum behind the WPL, as brands from varied categories increase their investment in women’s cricket. For UP Warriorz, the additions of a principal and official partner further strengthen the franchise’s sponsorship roster as the league enters a decisive phase of the season.
