The global athletic footwear and apparel powerhouse, Skechers has forged a partnership extension with the Women’s Premier League (WPL) team, Mumbai Indians (MI), for the third straight season.
After the championship season in 2025, the Mumbai Indians Women’s team returns to the field with a history of greatness, resilience, and a winning attitude. These beliefs are an appropriate continuation of Skechers’ ethos, emphasising the brand’s performance-first mentality. This season’s marketing campaign for the Mumbai Indians Women’s squad highlights the new Skechers outfit worn by Mumbai Indians Captain Harmanpreet Kaur, as well as teammates Amanjot Kaur and Amelia Kerr, highlighting the jersey’s intricacy and the grit of the game. The redesigned jersey, designed with Skechers’ emphasis on comfort, performance, and innovation to allow maximum player movement during matches, embodies the team’s journey and consistency that developed its title-winning belief.
Skechers arranged an intimate meet-and-greet with Mumbai Indians players Natalie Sciver-Brunt, Sajeevan Sajana, and Sanskriti Gupta at its Seawoods shop in Navi Mumbai to kick off the India Women’s T20 League season. The players interacted with young cricketers during the event, demonstrating Skechers’ commitment to developing grassroots talent and encouraging the future generation of cricket athletes.
Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said, “Our continued partnership with Mumbai Indians reflects Skechers’ commitment to celebrating athletes and the values that define high-performance sport, courage, resilience, and team spirit. As defending champions, Mumbai Indians represent excellence at the highest level, and we are proud to stand by the team for the third consecutive year. The Mumbai Indians jersey by Skechers stands as a symbol of their winning legacy and the unwavering support of their fans.”
A spokesperson from Mumbai Indians added, “Our long-term partnership with Skechers across teams has grown stronger each season. Our shared values of excellence and innovation drive us to keep pushing the limits. The customised threads of our jersey reflect our remarkable journey and the ambition to keep pushing boundaries on and off the pitch in this season as well.”
Skechers and the Mumbai Indians hope to convert their shared championship attitude into a stronger fan connection, leveraging match-related moments and on-field efforts to bring the league closer to fans.
