The Indian building materials major, Kajaria Ceramics, has renewed its partnership with Royal Challengers Bengaluru (RCB) Women, continuing as the franchise’s principal sponsor for the 2026 season of the Women’s Premier League.
The extension ensures Kajaria’s branding will remain prominently displayed on the front of the women’s match jersey throughout WPL 2026. The agreement also includes visibility across team assets and integrated digital and social media activations.
The renewal underlines Kajaria Ceramics’ long-term commitment to women’s cricket in India, a segment that has seen rapid growth in fan engagement, broadcast audiences, and commercial interest since the launch of the WPL. The league has quickly established itself as one of the most valuable properties in Indian women’s sport, attracting sustained investment from leading domestic and international brands.
Commenting on the partnership, Rishi Kajaria, Managing Director, Kajaria Ceramics, said, “Since the launch of the Women’s T20 League, our association with the RCB Women’s Team has represented much more than a sponsorship. Women’s empowerment is a core value at Kajaria, and our women cricketers are true role models, inspiring not just today’s generation but every young girl who dreams big. We are proud to continue our support for the RCB Women’s Team and be part of their journey in the seasons ahead.”
Rajesh Menon, COO, Royal Challengers Bengaluru, added, “Kajaria Tiles has been a valued partner of the RCB Women’s Team since the inception of the Women’s T20 League. Their continued support has contributed significantly to strengthening the women’s game. We are delighted to extend this association and look forward to deepening fan engagement together.”
For Royal Challengers Bengaluru Women, retaining Kajaria as principal sponsor provides commercial continuity and stability ahead of the 2026 campaign. The franchise remains one of the most recognisable brands in Indian cricket, and its women’s team continues to play a central role in driving audience interest and sponsor confidence in the league.
The partnership renewal also reflects a broader trend within the WPL, where brands are increasingly opting for multi-season associations to build stronger narratives, deepen fan connections, and maximise long-term return on investment.
The reigning champions from the 2024 season, Royal Challengers Bengaluru Women, feature a strong squad led by Smriti Mandhana, and are widely regarded as one of the league’s flagship teams both on and off the field.
As preparations gather pace for WPL 2026, the continuation of the Kajaria Ceramics and Royal Challengers Bengaluru Women partnership further underscores the league’s evolution from a high-potential concept into a commercially mature and competitive platform for sponsors.
