Everyuth Naturals, the skincare brand from Zydus Wellness, has entered the Women’s Premier League (WPL) ecosystem after announcing a partnership with Adani Sportsline-owned Gujarat Giants as the franchise’s official skincare partner for the 2026 season.
As part of the association, Everyuth Naturals’ branding will feature prominently on the lead arm of the Giants’ playing jersey, ensuring strong on-field visibility throughout the tournament. Beyond matchday exposure, the partnership will extend to collaborative content, storytelling-led campaigns, and fan-focused initiatives aimed at deepening engagement during WPL 2026.
The alliance underlines the growing stature of the WPL as a credible and high-impact platform for FMCG and personal care brands. With sustained growth in viewership, digital consumption, and sponsor interest, the league has evolved into a space where brands can build trust, relevance, and long-term equity with a young, culturally engaged audience.
Commenting on the partnership, Tarun Arora, CEO, Zydus Wellness, said, “Women’s cricket in India has evolved into a powerful cultural platform, inspiring confidence, ambition, and new possibilities for women across the country. Everyuth’s partnership with Gujarat Giants reflects this shared belief. Rooted in the idea that confidence begins with feeling comfortable in your own skin, this association enables us to connect with a new generation of women who are fearless and self-assured. As the league continues to redefine women’s sport, we are proud to align with a franchise that embodies ambition and authenticity.”
Sanjay Adesara, Chief Business Officer, Adani Sportsline, added, “We are delighted to welcome Everyuth, our Skincare Partner for the upcoming season. The league is a powerful platform that goes beyond sport, and Everyuth’s long-standing connection with women makes this partnership extremely meaningful. Together, we look forward to creating impactful narratives that celebrate confidence, individuality, and the many facets of women, both on and off the field.”
For Gujarat Giants, the deal further strengthens the franchise’s lifestyle and consumer brand ecosystem, reinforcing a strategy focused on building long-term, value-driven associations rather than short-term sponsorships. The team continues to attract partners that align with themes of confidence, performance, and everyday relevance, qualities that sit naturally within women’s sport.
For Everyuth Naturals, the partnership offers a chance to engage a highly involved audience through authentic storytelling around self-care and self-belief, leveraging the emotional connection and growing influence of women’s cricket in India.
The collaboration is another indicator of the commercial momentum surrounding WPL 2026, as women’s cricket continues its shift from a developing property to a mainstream destination for serious brand investment.
