The Women’s Premier League (WPL) has strengthened its commercial portfolio ahead of the 2026 season with the onboarding of Dr. Fixit as the league’s official umpire partner.
The partnership, secured in association with the Board of Control for Cricket in India (BCCI), reflects the WPL’s rapid evolution into a premium sponsorship platform and underlines the growing confidence of major consumer brands in women’s cricket.
Under the agreement, Dr. Fixit branding will feature on umpire uniforms throughout WPL 2026, delivering sustained visibility across live broadcast and digital coverage. The brand will also be integrated into Decision Review System moments, positioning it within some of the most closely watched and decisive phases of each match.
The partnership extends beyond broadcast exposure, with in-stadium branding across LED perimeter boards, sight screens, big screens, and official tournament backdrops, complemented by digital and social media amplification.
Commenting on the association, Sudhanshu Vats, Managing Director, Pidilite Industries, said, “Dr. Fixit stands for resilience, performance, and quiet strength, qualities that also define India’s women cricket players. Our role as the Official Umpire Partner further reinforces Dr Fixit’s brand promise of expertise. Just as umpires uphold the integrity of the game with precision, objectivity, and fairness, Dr. Fixit protects the integrity of structures through its leadership in waterproofing.
“Today, umpiring is strengthened by advanced technologies that enable accurate decisions and preserve the spirit of the sport. In much the same way, Dr. Fixit brings a quiet resilience and integrity to construction through pioneering technologies, continually raising the bar in delivering long-lasting, science-backed solutions. This partnership is a strategic step in amplifying our commitment to delivering expertise, especially in moments where it truly matters.”
Devajit Saikia, Honorary BCCI Secretary, added, “The WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Dr. Fixit, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
Dr. Fixit is a flagship brand of Pidilite Industries, and the association has been positioned around shared principles of precision, consistency, and reliability, attributes synonymous with elite umpiring and the brand’s waterproofing solutions.
From a commercial standpoint, the deal highlights the WPL’s expanding sponsor ecosystem and its ability to attract established, mass-market brands seeking high-impact and uninterrupted exposure. Umpire partnerships, in particular, are viewed as high-value assets due to their constant presence across live play, replays, and decision-making moments.
The Women’s Premier League 2026 season will run from January to February, featuring 22 matches. The opening fixture will see Mumbai Indians take on Royal Challengers Bengaluru at the Dr DY Patil Sports Academy, marking the start of another landmark season for the league as it continues to drive the global growth of women’s cricket on and off the field.
