UP Warriorz (UPW), representing Uttar Pradesh in the Women’s Premier League (WPL), are rapidly establishing themselves as a formidable force, blending seasoned experience with the dynamism of emerging talent. Their distinctive purple and yellow colours, backed by the strategic vision of owners Capri Global, have become synonymous with exciting and competitive cricket.
Heading into the 2025 season, the team faces a new challenge with Deepti Sharma stepping into the captaincy role, filling the void left by the injured Alyssa Healy. This leadership transition underscores the depth and adaptability of the Warriorz’s squad. The team boasts a stellar lineup, featuring world-class talents like the spin wizard Sophie Ecclestone, the explosive batting power of Grace Harris and Chamari Athapaththu, and the versatile all-round capabilities of Tahlia McGrath. Adding to this formidable core is the explosive Indian batting of Kiran Navgire, promising to ignite the stands with her aggressive style.
The Warriorz’s journey began with a strong showing in the inaugural 2023 WPL season, securing a commendable third-place finish. This achievement demonstrated their potential and solidified their ambition to consistently challenge for the championship title. The team’s strategic approach focuses on building a balanced unit, effectively integrating international expertise with the burgeoning talent of Indian cricketers. This blend of experience and youthful energy is key to their success.
Beyond their on-field prowess, UP Warriorz have also garnered significant commercial success, attracting a robust portfolio of brand partnerships. These collaborations highlight the team’s growing appeal and the value they bring to their sponsors.
Key Partnerships Fueling the Warriorz’s Rise:
RR Signature (Principal Sponsor): Making its debut in cricket sponsorship, RR Signature, the FMEG arm of RR Kabel, has secured the prime position on the front of the Warriorz’s jersey. This partnership signifies the brand’s confidence in the team’s growing stature and the expanding reach of the WPL. RR Signature offers a wide range of products across fans, lighting, and appliances.
EaseMyTrip (Back of Jersey): A longstanding partner since the WPL’s inception, EaseMyTrip, a leading Indian online travel company, continues its association with the team. Its logo prominently displayed on the back of the jersey reflects the synergy between travel and sports, reaching a broad audience.
PC Jeweller (Leading Sleeve): Renowned for its exquisite gold and diamond jewellery, PC Jeweller has secured a prominent presence on the leading sleeve of Warriorz’s shirts. This partnership aligns the team with a brand synonymous with quality and elegance.
JSW Paints (Helmets): JSW Paints, known for its focus on quality and environmentally conscious products, joined forces with the Warriorz in 2024. The logo on the players’ helmets underscores the brand’s commitment to supporting sporting excellence.
MyMaster11 (Left Arm): An associate sponsor, MyMaster11, an online fantasy sports platform, enhances fan engagement by providing an interactive experience. The logo on the left arm of the jersey connects the team with the growing digital sports community.
TATA Capital (Front of Jersey): A subsidiary of Tata Sons, Tata Capital, a prominent financial services provider in India, has been a partner since 2023. Its logo on the front of the playing kit highlights the team’s strong corporate backing.
CarLelo (Trousers): CarLelo, an innovative online platform revolutionizing the new automobile buying experience, has partnered with the team, with its logo appearing on the players’ trousers.
These strategic partnerships not only provide vital financial support but also enhance the visibility of the Warriorz, solidifying their position as a key player in the WPL. With a strong team, dedicated leadership, and robust commercial support, the UP Warriorz are poised to make a significant impact in the 2025 season and beyond.