The Women’s Premier League (WPL), Mumbai Indians (MI) have played six matches yet and have secured eight points courtesy of four wins. With two games left, both of which will be played at Mumbai’s Brabourne Stadium, the team will try to earn four more points and finish first in the group stage.
#TATAWPL ki sawaari aa chuki hai सपनों की नगरी mein! 🚌💙
— Mumbai Indians (@mipaltan) March 10, 2025
Milte hai stadium mein: https://t.co/sN7H7DT09T#AaliRe #MumbaiIndians pic.twitter.com/gQB6ZzG0lO
Ahead of the WPL 2025, it was inevitable for the franchise to acquire many sponsorship deals as the team is more of a brand itself. MI are more than simply a cricket team; they are a strong brand in the industry. The team has established a sizable fan following and a significant market presence thanks to its long history of success.
In addition to offering financial support, these partnerships present strategic marketing options that raise the team’s profile and increase fan interaction. The team’s wide appeal across a range of consumer segments is reflected in its varied portfolio of sponsors.
Let’s examine the Mumbai-based team’s prestigious sponsorship case for the current WPL season.
Principal Partners:
Lotus Herbals: Lotus Herbals, a highly regarded manufacturer and distributor of herbal and natural cosmetics for the past 25 years, has made a determined effort to guarantee that all of its products are both skin-friendly and natural, matching consumer expectations and desires.
Ashok Leyland: Ashok Leyland Ltd., a subsidiary of Hinduja Automotive Ltd., is a complete vehicle manufacturer. It provides heavy and medium commercial vehicles, power solution systems, light commercial vehicles, and associated parts.
Associate Partners:
Rexona: Unilever owns the top deodorant and antiperspirant brand, Rexona. With a global presence, Rexona is well-known for its unique solutions that give long-term freshness and protection.
Skechers: Skechers, a prominent American footwear firm, has established itself as one of globe’s leading athletic shoe manufacturers, offering a diverse range of footwear for men, women, and children, such as sneakers, boots, sandals and performance shoes.
Official Partners:
Usha International: Usha International is the global leader in Fast Moving Consumer Durables, which includes items like fans, sewing machines, household appliances, and power supplies. It is a production, sales, and marketing company with a pan-India reach.
LoveChild by Masaba: LoveChild by Masaba provides a diverse selection of high-performance products for individuals of all ages, skin tones, and ethnic backgrounds. While LoveChild is ambitious, its products are vegan, cruelty-free, sulphate-free, and paraben-free.
DHL Express India: DHL Express, the world’s biggest express network, offers door-to-door delivery of urgent papers and commodities in over 220 countries and territories. DHL Express is India’s biggest express service provider and one of the world’s largest air carriers, with a fleet of over 250 aircraft.
Soframycin: Soframycin, a brand owned by Encube Ethicals, is a topical antibiotic used to treat skin infections such cuts, wounds, and burns. It is known for its active component, framycetin sulphate, which helps prevent and cure infections by inhibiting bacterial development.
Radio City: Radio City is India’s first private FM radio station, having been set up on July 3, 2001. It broadcasts at 91.1 megahertz from Bengaluru, Mumbai, Lucknow, and New Delhi. It offers music in Hindi, English, and regional languages.
Fever 95: Fever 95 is commonly referred to as Ahmedabad’s most energetic radio station, broadcasting a diverse spectrum of music from contemporary Bollywood to old Hindi. Furthermore, the most popular station offers its fans internationally curated content across all genres.
94.3 Radio One: 94.3 Radio One is an Indian commercial radio station operated by HT Media. The company has stations in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata, and Pune.