RR Kabel, a leading electrical solutions provider, has announced a significant partnership between its fast-moving electrical goods (FMEG) brand, RR Signature, and UP Warriorz for the 2025 Women’s Premier League (WPL) season. This marks RR Signature’s first major foray into cricket sponsorship, with its logo prominently displayed on the front of UP Warriorz jersey as the principal sponsor.
This strategic alliance underscores RR Signature’s commitment to supporting women in sports and expanding its brand reach within the competitive FMEG market. By aligning with the dynamic UP Warriorz, RR Signature aims to capitalize on the growing popularity of the WPL and connect with a broader audience.
Speaking on the partnership, Vivek Abrol, CEO – Consumer Business (FMEG), RR Kabel, said, “RR Signature’s brand proposition is “Aap Ke Kaam Ki Baat” – a promise to create & deliver relevant consumer-centric product innovations. This association is another step forward to be closer to our consumers – the millions of supporters of UP Warriorz. As the first progressive brand in our industry to be a Principal Sponsor of a major cricket team, we want to showcase our ideology to do what no other brand has done and to reach the ultimate top spot, an ambition which we share with our partner UP Warriorz”
Jinisha Sharma, Director – Capri Sports added, “We’re excited to welcome RR Signature as a partner who recognizes the momentum in women’s sports. Our visions align in reaching new audiences and building a stronger presence in this space. With their support, we’re looking forward to taking both the UP Warriorz brand and this partnership to the next level.”
The sponsorship offers RR Signature significant national exposure, while UP Warriorz benefit from the support of a reputable and established brand. Both organizations are committed to excellence and anticipate a successful and impactful partnership throughout the WPL 2025 season.
RR Signature offers a diverse range of products across fans, lighting, and appliances, catering to various consumer needs through general trade, e-commerce, and B2B channels. RR Kabel’s FMEG business has experienced substantial growth in recent years, establishing itself as one of the fastest-growing in the industry.
Recently, RR Kabel also announced a partnership with the defending champions of the Indian Premier League (IPL), Kolkata Knight Riders (KKR). RR Kabel is rapidly gaining traction in the sports partnership arena, and such deals are set to significantly enhance its brand image.
UP Warriorz recently strengthened their squad at the WPL 2025, acquiring promising Indian talents Kranti Goud and Arushi Goel, along with Australian leg-spinner Alana King. While retaining key players like Alyssa Healy, Deepti Sharma, and Sophie Ecclestone, the team aims to improve upon their previous season’s performance. Deepti Sharma has been named the new captain, stepping in for Healy.
With a blend of experienced players and emerging talent, UP Warriorz are aiming for a strong showing in the WPL 2025. Their first match is against Gujarat Giants on February 16 at 7:30 PM IST.