The defending champions of the Women’s Premier League (WPL), Royal Challengers Bengaluru (RCB) have inked a new sponsorship agreement with Furlenco, India’s leading furniture and lifestyle rental brand.
Through this deal, the brand has been named the team’s official furniture partner for the upcoming WPL 2025. Furlenco’s concept for flexible living perfectly matches RCB’s never-back-down mentality, transforming ‘Furnish the Bold’ into a way of life rather than a mere promise.
Furlenco, with a strong presence in over 25 cities throughout India, is revolutionising the urban furniture environment with its novel subscription-based strategy. Bengaluru, the brand’s largest market, demonstrates its strong presence among young, ambitious consumers. Furlenco is branching out into new cities as part of its strategic growth plan, and this relationship with RCB for the women’s squad in 2025 is a critical step towards increasing brand visibility and connecting with a larger audience via sports’ prominent platform.
Furlenco will furnish critical team spaces, including team rooms, as part of this strategic engagement to improve the comfort and functionality of the RCB (W) team in 2025. The partnership spans OOH, digital, print, and social media, demonstrating Furlenco’s dedication to creative home solutions and growing brand reach.
Ajith Karimpana, CEO & Founder of Furlenco, said, “We are proud to partner with Royal Challengers Bengaluru as the Official Furniture Partner for Women’s T20 League 2025. Bengaluru has been central to our growth, and this collaboration strengthens our deep connection with the city and its cricketing culture. Together, we aim to elevate the fan experience and bring bold, innovative living to the forefront.”
“This collaboration ushers in a bold new chapter for Furlenco, blending innovative home solutions with the energy of world-class cricket. As RCB Women’s team takes the field, Furlenco is ready to ‘Furnish the Bold’ and support champions on and off the pitch.”
Rajesh V Menon, Chief Operating Officer of RCB, said, “We are pleased to partner with Furlenco, united by our shared vision of innovation and community, to offer elevated experiences at the centre. Together, we aim to craft memorable moments that resonate and foster a deeper connection.”
The third season of the WPL 2025 will get underway with defending champions taking on Gujarat Giants (GG) in the inaugural match, which will be played at Kotambi Stadium in Vadodara. This high-octane showdown will take place on Friday, February 14, 2025, at 7:30 PM IST.