World Tennis has entered into a two-year partnership with Swiss sportswear company Fourteen, adding a new apparel supplier to its commercial portfolio as the organisation begins its next chapter following its rebrand from the International Tennis Federation (ITF).
Under the agreement, Fourteen will serve as the apparel supplier of World Tennis, providing bespoke clothing for officials, tournament staff, coaches, development officers and other representatives working across the organisation’s global activities. The apparel range will include polos, T-shirts, shorts, jumpers and other garments incorporating the new identity.
The partnership comes weeks after the organisation officially adopted the World Tennis name and visual identity on 25 June 2026. The rebrand forms part of a broader strategy to create a more unified global presence for the governing body and strengthen its connection with players, fans, national associations and the wider tennis community.
Nicky Stanton, World Tennis Commercial Director, said, “This partnership is an important part of bringing the World Tennis brand to life across our global operations. Fourteen shares our commitment to quality, performance and attention to detail. Its bespoke apparel will give our teams a smart, professional and consistent identity wherever they are representing our growing sport around the world.”
For Fourteen, the agreement strengthens its position within the international tennis ecosystem. Founded in Geneva in 2011, the company specialises in premium and customised sportswear and has existing relationships with organisations including Tennis Europe, the Swiss Tennis Federation, Czech Tennis Federation and Slovenian Tennis Federation. Its portfolio also includes apparel partnerships with events such as the Swiss Open Gstaad and Geneva Open.
Andrea Picciau, Founder and CEO of Fourteen, added, “We are honoured to become the Official Apparel Supplier of World Tennis at such an important moment in its history. Supporting one of the world’s leading international sports organisations at such a defining moment in its evolution is both a privilege and a responsibility. This partnership reflects our shared commitment to quality, innovation and long-term collaboration, and we are proud to help bring the World Tennis brand to life across the global tennis community.”
The partnership provides Fourteen with visibility across World Tennis’ international operations while giving the governing body a consistent apparel identity across its events and development programmes.
