The World Pickleball League (WPBL), India’s first and only franchise-based Pickleball competition, has developed sponsorship deals with Dove Men+Care and Radio City 91.1 FM.
While Dove Men+Care has signed on as the official haircare partner, Radio City 91.1 FM has been designated radio partner.
Serving it up in style, both on and off the court, has never been easier! Thrilled to announce Dove Men’s Care as our 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗛𝗮𝗶𝗿𝗰𝗮𝗿𝗲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🙌#WPBL #Pickleball #PickleSetGo #DoveMenCare #DoveMenAtWPBL pic.twitter.com/aYCMY8SQCP
— World Pickleball League (@wpblofficial) January 24, 2025
Dove Men+Care is a men’s personal care brand that offers products such as body wash, deodorants, shampoos, and skincare. The company specialises in products that address men’s skin and hair requirements, with an emphasis on comfort, hydration, and care.
Radio City 91.1 is a well-known Indian radio station that was created in 2001 as the country’s first commercial FM station. They broadcast Hindi, English, and regional music in places including Delhi, Mumbai, Lucknow, and Bengaluru.
Along with the aforementioned brands, the league has also onboarded Barclays, ABI Health, PNG Jewellers, and more as sponsors for the inaugural edition.
The first season of the WPBL, which will be held at Mumbai’s iconic Cricket Club of India (Brabourne Stadium), will see some exciting matches between six teams from across India. For fans in India, FanCode and Sony Sports Network will air the matches. The season starts with a highly anticipated clash between Mumbai Pickle Power and Pune United, setting the stage for an exciting and competitive season.
