The World Pickleball League (WPBL), India’s first and only franchise-based Pickleball competition, has appointed Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency.
The mandate includes central sponsorship inventory, commercial rights, and monetisation opportunities throughout WPBL’s core assets and community platforms.
WPBL’s exclusive strategic partner, AMP Sports & Entertainment, established the collaboration and will collaborate closely with Komerz India to explore and drive high-impact commercial possibilities for the League.
With pickleball becoming India’s fastest-growing sport, WPBL provides advertisers with a potent year-round engagement opportunity. Its ecosystem involves Season 2 at Jio World Garden, Mumbai in January 2026, along with WPBL On Tour, a statewide grassroots, youth and community initiative.
Gaurav Natekar, Founder and CEO, World Pickleball League, said, “Season 1 of WPBL was an enormous success and we want to continue our growth trajectory and create long-term and sustainable commercial value for brands, the League, its franchises and all other stakeholders. The appointment of Komerz India brings dedicated expertise and laser-sharp focus to scaling our sponsorships and partnerships portfolio. AMP has played a key role in shaping our brand narrative and together with our stakeholders, we look forward to unlocking partnerships that reflect WPBL’s inclusive, aspirational and community-first appeal.”
Amarendra Singh, Chief Marketing Officer, Komerz, said, “We’re excited to partner with WPBL during this explosive growth phase in India. Under Gaurav and Arati’s leadership, the league has become a dynamic sportainment property. Our partnership expands Komerz’s Sports IP capabilities by offering brands turnkey solutions with marquee visibility, hyperlocal activations, and measurable sponsorship models. Glassbox Ventures as marketing partners will help convert WPBL into a powerful platform for brands to engage meaningfully.”
Indranil Das Blah, Founder and CEO, AMP Sports & Entertainment, said, “AMP is excited to work with Komerz and unlock the limitless commercial potential the WPBL has. The combined strengths of WPBL, Komerz India and AMP create a powerful platform for brands to engage with audiences across marquee events like Season 2 and the extensive footprint of WPBL On Tour.”
Geetanjali Bhattacharji, Founder & CEO, Glassbox Ventures, said, “WPBL offers brands unmatched, year-round hyperlocal engagement, far beyond traditional sponsorships, embedding your brand into vibrant communities and lifestyles across India. This is the future of brand activation: authentic, continuous, and emotionally resonant. At Glassbox Ventures, we’re excited to power this journey, driving innovative marketing that forges lasting, meaningful connections with brands and communities.”
Komerz, a global distributor specialising in omni-channel commerce solutions, will drive sales, sponsorship and partnership growth for WPBL, assisted in strategy and brand alignment by AMP.
The alliance offers three main potentials for businesses. These include hyperlocal activations through franchise integrations across city-level tournaments, scalable year-round engagement through WPBL On Tour’s more than 57 events, and flagship exposure and hospitality during the Season 2 event in Mumbai.
This mandate underlines WPBL’s desire to present pickleball as a mainstream sport and lifestyle choice in India, allowing partners clear paths for narrative, exposure and long-term association.
