The World Pickleball League (WPBL), India’s first franchise-based pickleball competition, has announced an exclusive streaming collaboration with SonyLIV, bolstering the league’s digital presence for the high-energy Season 2.
The World Pickleball League Season 2 comprises seven teams owned by celebrities, including Rishabh Pant (Mumbai Pickle Power), Priya Atlee and Atlee (Bengaluru Jawans), Samantha Ruth Prabhu (Chennai Super Champs) and more.
SonyLIV will broadcast all 120 WPBL Season 2 matches live, providing spectators with elite pickleball action, celebrity engagement, and an immersive experience. With the agreement, fans will be able to watch every match, crucial moments, and special content across many platforms.
The World Pickleball League is associated with the All India Pickleball Association (AIPA), the Asia Federation of Pickleball (AFP), and the United World Pickleball Federation (UWPF).
Gaurav Natekar, Founder and CEO, World Pickleball League, said, “Our partnership with Sony LIV is a key step in expanding WPBL’s digital reach and deepening our connection with fans across India. Sony LIV enables us to reach new audiences where they are today, on mobile and connected devices. Season 2 represents a significant leap for the league, with more teams, more matches and a growing pool of international and Indian talent. This collaboration aligns perfectly with our vision of building a scalable, fan-first league with a strong global appeal.”
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “Pickleball is creating a new wave of sports engagement with its high-octane action and celebrity endorsement. The first edition of the league established pickleball as a strong urban contender by drawing high engagement from audiences across key metros. Through our continued partnership with the World Pickleball League, Sony LIV is proud to offer fans seamless live and on-demand access to every match, key moments and behind-the-scenes action, delivering an immersive experience that connects with today’s digitally savvy and sports-loving generation.”
This agreement guarantees that the WPBL Season 2 reaches a digitally engaged, youthful, and urban sports audience in India by using SonyLIV’s robust OTT ecosystem. WPBL Season 2 will have 120 matches spread over 13 days, up from 90 in the initial season. The upcoming season will include 56 elite athletes from 18 different nationalities.
With SonyLIV as its official digital streaming partner, the World Pickleball League hopes to engage a new generation of fans with seamless, high-quality live coverage.
