The World Pickleball League (WPBL), India’s first and only franchise-based Pickleball competition, has developed a sponsorship deal with Kinley, a packaged drinking water brand owned by Coca-Cola India.
With this deal, the brand has been named as the league’s official hydration partner.
We are excited to announce Kinley as our 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐇𝐲𝐝𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫! This is your reminder to stay hydrated for the WPBL with Kinley!#WPBL #Pickleball #PickleSetGo pic.twitter.com/Y4UQaXze5Z
— World Pickleball League (@wpblofficial) January 27, 2025
Kinley is devoted to providing its consumers with the greatest quality hydration. Before reaching its customers, the water goes through a rigorous and extensive filtration procedure. To achieve the most demanding quality standards, this purification process consists of 10 exhausting processes.
Along with Kinley, the league has also onboarded Barclays, ABI Health, PNG Jewellers, and more as sponsors for the inaugural edition.
The first season of the WPBL features six teams competing from January 24 to February 2, 2025, at the Cricket Club of India (Brabourne Stadium) in Mumbai. Every contest, including the grand finale, is being streamed live on FanCode and Sony Sports Network.