The World Pickleball League (WPBL), India’s first and only franchise-based Pickleball competition, has developed a multi-year partnership with one of India’s most esteemed jewellers, with a legacy spanning over 192 years, PNG Jewellers.
With this deal, the brand has been named the league’s ‘powered by partner.’
This alliance is a captivating cooperation between a well-known brand with a long history and the World Pickleball League, India’s first franchise-based pickleball league.
The WPBL, co-founded by Gaurav Natekar and Arati Ponnappa Natekar, is India’s first pickleball league, with six teams comprising top Indian and foreign players. WPBL, which begins on January 24, combines sport, entertainment, pop culture, and fashion, while also providing a platform for Indian talent to compete against worldwide competitors.
Dr. Saurabh Gadgil, Chairman and Managing Director of P N Gadgil Jewellers Ltd., said, “After our successful IPO earlier this year, we have been actively finding ways to engage with our target audience and connect with them on a deeper level. The World Pickleball League’s mission to create a compelling sportainment property aligns perfectly with our marketing plans. The fact that it is a popular sport with women further supports our endeavour to empower women. We believe in Gaurav and Arati’s commitment and vision for the league and its stakeholders and look forward to an exciting journey ahead.”
Gaurav Natekar, Co-Founder and CEO of the World Pickleball League, said, “Coming from the city of Pune, where PNG Jewellers has a rich heritage, I am thrilled to welcome them as our Powered By Partner. Their commitment to excellence and long-term partnership with the league will significantly contribute to elevating the World Pickleball League’s fan-following and popularity.”
The association with PNG Jewellers demonstrates the World Pickleball League’s rising interest and investment as it prepares for its debut season. By combining celebrated brands with the fast-growing sport of pickleball, the league hopes to set new standards and promote the World Pickleball League as an entertaining sports entertainment product.