World Netball (WN) has inked a new two-year association with KitQueen, which will see the WN officials wear Nike kit.
KitQueen, a Nike team sports product distribution partner, will provide Nike sports performance equipment and apparel to all WN officials beginning in September with the Netball World Youth Cup 2025 (NWYC2025).
KitQueen is enthusiastic about diversity and inclusivity in sport, which is consistent with WN’s ideals and mission of creating a sport that is accessible to all, whereas Nike is a worldwide renowned brand that has been at the forefront of innovation and performance in sports clothing for decades.
The implementation of custom Nike apparel improves officials’ performance and professionalism. High-quality attire enables them to concentrate on their tasks during high-pressure games while also conveying a world-class netball image to worldwide audiences.
World Netball’s leadership emphasised that proper attire enhances both confidence and credibility in the sport. Netball’s partnership with Nike through KitQueen helps to raise its global visibility, positioning it as a modern, elite-level sport suited for broader audiences.
WN CEO, Fiona Harold, said, “We are thrilled to have entered a two-year partnership with KitQueen, meaning our officials will now wear Nike kit. Officials are one of the many core contributors to the game of netball and they play a pivotal role in enabling World Netball to achieve its mission of expanding netball’s worldwide reach and impact, and therefore it is key for us to invest in this area. Having Nike bespoke kit, thanks to KitQueen, will not only provide our officials with the elite clothing needed to elevate their movement and performance, but it will also ensure they are comfortable and confident whilst doing so.”
Parisha Patel, KitQueen Cofounder, said, “At KitQueen, we’re proud to champion women in sport, and partnering with World Netball marks an exciting step in our mission to elevate female athletes on the global stage. This collaboration allows us to deliver high-performance, empowering kit to the world’s best, while continuing to inspire confidence from grassroots to greatness.”
