World Athletics, the international governing body for athletics, has forged a landmark partnership with Honda Motor Co. Ltd.
This alliance has appointed the renowned Japanese automaker as the official global partner for the World Athletics Championships Tokyo 2025.
This strategic collaboration not only marks Honda’s debut as a World Athletics partner but also highlights a shared dedication to sustainability and eco-conscious innovation in global sporting events.
Under this agreement, Honda will provide a fleet of electrified vehicles, serving as the official transportation for the event. This fleet aims to underscore both organisations’ commitment to reducing environmental impacts and fostering a culture of eco-friendly practices on a global scale.
Toshihiro Mibe, Global CEO of Honda, expressed enthusiasm for the partnership and said, “We are honoured to participate in the World Athletics Championships Tokyo 25 as a World Athletics Partner. Through environmentally responsible Honda products and technologies, we will contribute to the reduction of the event’s environmental impact. Honda has a passion for supporting people who are taking on challenges toward their dreams, and increasing the number of people who are inspired and encouraged by seeing such challenges. Through the sponsorship of this event, we would like to convey such a passion for Honda to people around the world.”
Sebastian Coe, World Athletics President, added, “We are delighted to welcome Honda as the latest World Athletics global partner and have them on board for the World Athletics Championships Tokyo 25 where they will provide electric vehicles as part of our common sustainability objectives.
“We are proud of this partnership as it brings together two organisations with a shared vision of creating a better future for generations to come. This giant of Japanese car manufacturing will support us to help minimise the environmental impact of our event and move closer to achieving a sustainable championship.”
Honda’s partnership with World Athletics arrives as the sport experiences a surge in global popularity. This collaboration adds to the organisation’s recent partnerships with other global brands, including Nielsen, Corpay, TATA Communications, Morinaga, and Sony, each working towards enhancing the reach and impact of athletics worldwide.
Founded in 1948 by Soichiro Honda, Honda has earned its reputation as a leader in the automotive and motorcycle industries, known for pioneering fuel-efficient engines and environmentally sustainable innovations. From iconic models like the Super Cub motorcycle to best-selling cars like the Civic and Accord, Honda has consistently demonstrated a commitment to shaping the future of mobility.
The World Athletics Championships Tokyo 2025 will be held at the iconic National Stadium in Tokyo, drawing athletes from over 200 countries to compete over nine days from September 13-21. The event promises to be a showcase of the world’s premier track-and-field talent, enhanced by sustainable initiatives set forth by this historic Honda partnership.
This collaboration between World Athletics and Honda represents a forward-thinking approach to event management, championing environmental consciousness while providing a reliable, electrified transportation fleet that embodies the best of Honda’s engineering and eco-friendly ethos. The World Athletics Championships Tokyo 2025 is poised not only to captivate sports fans around the globe but also to set new standards for sustainability in world-class sporting events.