World Athletics, the governing body for track and field, struck a significant five-year agreement with Tata Communications, a leading global technology and communications company headquartered in India.
This landmark deal has named the telecom giant the official host broadcaster for World Athletics Series events, kicking off in 2025.
This strategic partnership signifies a shared vision to revolutionize the viewing experience for athletics fans worldwide. Tata Communications will take centre stage, crafting immersive coverage and delivering customized, high-quality live content directly to broadcasters across all continents. This collaboration aims to amplify the drama and excitement of competitions and significantly expand the sport’s global reach, attracting new audiences and fostering deeper connections with existing fans.
The agreement reflects a strong synergy between the two organizations. The global athletics governing body is committed to increasing accessibility and propelling the sport’s popularity. The global communications provider, with its extensive reach and cutting-edge technical capabilities, is perfectly positioned to achieve this goal. Additionally, both parties share a commitment to sustainability, and the partnership will explore avenues to implement eco-friendly practices within future broadcasts.
Tata Communications’ involvement goes beyond just broadcast production. The agreement underscores a commitment to nurturing the growth of athletics within India. By leveraging its vast presence in the country, the Tata Group company will play a crucial role in supporting World Athletics’ development initiatives, potentially creating a breeding ground for future athletic stars.
This partnership arrives at a pivotal moment for the global track and field governing body, with 2025 poised to be a year brimming with major championships guaranteed to attract significant global viewership. With the Indian multinational telecommunications company on board, the global athletics federation is well-equipped to deliver a truly exceptional viewing experience for fans worldwide, showcasing the sport’s brilliance on a global stage.
Headquartered in India, Tata Communications is a major player in the digital world, empowering businesses to seamlessly transition their operations online and connect to cloud services and other businesses globally. Renowned for its extensive network, which includes a vast undersea cable system and strategically located data centres around the world, the Indian telecom giant carries a significant portion of the world’s internet traffic.
