Worcestershire CCC ignite partnership with DRPG

DRPG has been named Worcestershire CCC's official season preview and kit launch show partner. 

Worcestershire County Cricket Club (Worcestershire CCC) have announced a partnership with DRPG, a leading global communications and creative agency.

Through the agreement, DRPG has been named the team’s official season preview and kit launch show partner. 

Together with the club’s official creative partner, BEARD, this unique partnership aims to kick off the forthcoming campaign with unprecedented excitement and engagement among fans and supporters, showing the club’s objectives and preparedness for the next year.

Tromans, Head of Commercial at Worcestershire County Cricket Club, said, “We are delighted to welcome DRPG as our Official Season Preview and Kit Launch Show Partner. This collaboration signifies more than just a partnership; it’s a fusion of creativity and passion for cricket. Working alongside DRPG and our Creative Partner, BEARD, we are set to deliver a season preview and kit launch that not only captivates our loyal supporter base but also extends our reach to new and wider audiences.

Our goal is to inspire and excite our supporters with a fresh and innovative approach, and there’s no doubt that DRPG’s expertise will help us achieve that.”

Through this alliance, the club will be able to achieve its goal by utilising DRPG’s extensive experience in digital communications and creative storytelling. Together with BEARD, the three of them are dedicated to creating an exciting and eye-catching season preview and kit launch that will excite supporters and create a buzz about the next season.

Dale Parmenter, CEO of DRPG, commented, “We are incredibly proud to join forces with Worcestershire County Cricket Club as their Official Season Preview and Kit Launch Show Partner. As a Worcestershire-based company, we have always been passionate supporters of local talent and initiatives. This partnership offers us a fantastic platform to showcase our creative capabilities while supporting the Club’s ambitions to reach new heights.

Together, we’re looking forward to creating something truly special that will not only inspire the current support-base but also attract new supporters to the game.”

This association represents the start of an evolving engagement aimed at improving the fan experience and broadening the club’s reach.

Related Articles

Latest Articles