Worcestershire County Cricket Club (Worcestershire CCC) have announced a sponsorship extension with Universal Display, a renowned innovator in the signage business.
For more than six years, Universal Display, a pioneer in the signage sector, has been a valued club partner. The brand plays a crucial role in achieving the vision for the team’s New Road location and exhibiting the brands of other club partners.
Universal Display remains poised to provide extensive display solutions across New Road, encompassing boundary boards, banners, customised wallpapers, car graphics, and other signage, as part of the expanded relationship.
Furthermore, both parties will work together on innovative new projects to improve the fan experience as well as attract visitors to New Road.
Joe Tromans, Worcestershire’s Head of Commercial & Partnerships, said, “We are thrilled to extend our partnership with Universal Display. Their commitment to the Club and their dedication to providing exceptional visual experiences align perfectly with our own values. Their state-of-the-art displays not only enhance the visitor experience at New Road, but also play a crucial role in showcasing our brand and partners to a wider audience.”
Directors of Universal Display Limited, Amanda Rouse & Mike Lapac, stated, “We are incredibly proud to continue our partnership with Worcestershire County Cricket Club. New Road is a prestigious venue, and our displays provide a platform for us to showcase the power and versatility of our technology, including the latest super wide format printers, from HP allowing us to utilise the greenest water based latex inks. We are excited to be a part of the club’s journey and contribute to the exceptional matchday experience for fans and players alike.”
This expanded collaboration with Universal Display bolsters Worcestershire’s commercial portfolio and emphasises the club’s appeal to premium brands. The team recently signed sponsorship deals with Langley Compass Group, Pluxee UK and House of Cavani.